Chances are you’ve done plenty of research in selecting your martech tool set. There are so many tools to choose from (over 6,800 on the latest Marketing Technology Supergraphic) that it is understandably overwhelming. But, have you thought about how your marketing agencies should be supporting or aligning with your […]
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Why Does Every Brand Need a CRM Agency? We all know by now that most advertising is ignored. Brands know that establishing long-lasting relationships with customers is critical to building sustainable success. In today’s fragmented landscape, relationships with customers are often diluted into price point driven, one-click transactions where brands […]
How does a startup help to build an entirely new product category while trying to grow its own business as quickly as possible? In the world of B2B marketing, there are very few companies that can claim they helped build a category. Salesforce has helped the SaaS world grow by […]
Today, we kicked off Atlanta’s first CMO Breakfast, and I got to share the stage with two of the city’s top MarTech leaders, Kurt Uhlir from Sideqik and Kyle Porter of SalesLoft. They both delivered compelling talks to a diverse audience that included leaders from Mizuno, Delta, UPS, and Intercontinental […]
Agency Spotter announces the CMO Breakfast Series in Atlanta to bring marketers across all disciplines together. The format is simple. Come mingle with other Atlanta marketers and hear from a different CMO or marketing leader each month. Atlanta’s first CMO Breakfast will be Thursday, December 10th, 2015, with networking starting […]
While lots of local brands can claim amazing work for brands like Coca-Cola, AT&T, and The Home Depot, we’ve pulled together some little known gems that got us thinking in a whole new way about all the digital agencies and design firms that help make up Atlanta’s marketing and advertising […]
