Building on Successes with Brands Like Nike & Unilever, New Enterprise Software Solution Helps Companies Search, Engage and Manage Their Service Suppliers. ATLANTA (PRWEB) MAY 05, 2020 Agency Spotter secured its first significant outside investment to focus on new enterprise cloud software, SpotSource.com, designed to transform the way the Fortune 500 companies […]
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Shopping just got a whole lot easier with Augmented Reality Market research indicates that by the year 2020, there will be 100 million people using augmented reality (AR) while shopping.1 By implementing AR, retailers have made shopping a convenient process for every customer while simultaneously modernizing direct marketing. Brands are […]
Launching campaigns to participate in celebration marketing, that is marketing around events like Women’s History Month or International Women’s Day, is extremely common and builds brand loyalty. Now, brands often use these celebrations as a way to become even more involved with the community. By doing social good, companies associate […]
Let those with the best work win Agency Spotter releases Project Search, delivering another industry innovation to drive change and transparency across the marketing services industry. Project Search allows marketers to find amazing creative partners, design firms, and production studios by looking at their work first. Decision makers can favorite […]
Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
Get warmed up for today’s matches and see how so many brands, from Dannon to Nike, are helping inspire World Cup fever! Today, the World Cup finally kicks in Sao Paulo, Brazil. With 32 teams competing, soccer-themed commercials and campaigns are everywhere. Nielsen says U.S. ad spending on soccer programming […]
There’s a hashtag for everything. Looking for marketing advice? Tips for Mother’s Day gifts? Deep, opinionated dives into the NFL Draft? Twitter has you covered. For your benefit, we pulled out some of last week’s best advice-packed tweets, a few examples of brands like Ford and Old Spice piggy-backing on […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
The Webby Awards, a creation of the International Academy of Digital Arts and Sciences, recognize the very best of the web. There are 100+ award categories, which results in a rather long list of winners. In the interest of your time, we pulled together a short, variety-packed list of […]
Nike Fuelband and Google Glass have carved out a new industry in wearable screen-less smart devices, and advertisers are scurrying to figure out how this disruption will affect their marketing strategies. These extremely interactive, personal (and fashionable?) devices raise an important question for both brands and agencies: will brand storytelling become irrelevant? Will […]
