See six of the top social media award winners from the 7th Annual Shorty Awards. The Shorty Awards are a celebration honoring the best content in social media for people and organizations throughout the year. With the awards taking place April 20th at the TimesCenter in New York City, winners for […]
social media
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With the “Golden Age of Podcasts” upon us, we’ve complied 5 must listen to marketing podcasts to keep you at the top of your game. I know what you’re thinking. You’re saying that podcasts are just another medium for entertainment and a time to listen to unsolved murder mysteries like […]
Stay ahead of these digital marketing pitfalls. Guest writer Natalie Dell O’Brien is a marketing strategist based in Silicon Valley. She blogs about digital marketing and career development at www.NatalieDellObrien.com. A former elite athlete, she is also an 2012 Olympic Bronze Medalist in rowing and corporate motivational speaker. Take it […]
The Mashies are coming! We couldn’t wait until the November 4 awards ceremony to cover the Mashies, Mashable’s digital marketing awards. The volume of notable entries across social media, multimedia, and digital lured us in early. And with so many great digital marketing agencies on Agency Spotter, we had to share […]
When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works. Clever hashtags only go so far. To get the attention of millions, to go viral, takes something more. Marketers watching the ALS Ice Bucket Challenge take over Facebook feeds and earning […]
Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will […]
Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, […]
Get to know Breakaway and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Breakaway Innovation Group (aka BIG) a unique combination of strategic consultancy, creative agency, and venture capital firm. […]
Twitter: where brands come out to play. This week’s edition of “10 Best Tweets” is all about brands. We love how Twitter creates an almost level playing field for brand communications, from startups to Fortune 500s. Every week brings clever, and not so clever, examples of companies trying to engage […]
Being a marketing game changer ain’t easy. How do some companies manage their brands so well? These days, marketers with serious digital expertise and a heavy dose of creativity are to blame. These people may be internal or with a great agency. Regardless of where you find them, their ability to […]
