Here’s to innovation, the star of last night’s MITX What’s Next Awards. The Massachusetts Innovation and Technology Exchange, aka MITX (pronounced MY-Tex), is an organization that celebrates the intersecting greatness of New England’s tech, creative and marketing communities. And no celebration is complete without awards. The What’s Next Awards highlight […]
Claire Wallace
117 posts
Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. Let’s find your next UX design agency together. Think of all the places your customers interact with your product, either digitally or in real life—a lot, right? Everything from e-commerce sites to the retail checkout process […]
Armed with the Hootsuite app, we joined the 1,000+ digital marketers who converged in Atlanta this week. And Digital Summit Atlanta was a blast. The pace was whirlwind, the presentations packed with information and the DJs spectacular. Despite losing keynote speakers The Woz and David Pogue to last-minute flight delays, we left […]
The results are in from our very precise, scientific analysis of #marketing on Twitter last week! Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep […]
The fastest way to a better agency shortlist is simple: use your network effectively. Personal recommendations are the most trusted decision-making tool, from hiring a plumber to buying a new pair of socks. The same goes for selecting a creative agency. But how to do you get the information you […]
There’s a hashtag for everything. Looking for marketing advice? Tips for Mother’s Day gifts? Deep, opinionated dives into the NFL Draft? Twitter has you covered. For your benefit, we pulled out some of last week’s best advice-packed tweets, a few examples of brands like Ford and Old Spice piggy-backing on […]
Sometimes the best help has four legs and a wet nose. Agency pooches are the crème de la crème of the domestic canine set and it takes pretty impressive skills to make the cut. Not only do these pups listen when you complain about deadlines and reduce the crumb count under your […]
Welcome back to your weekly marketing update from the Twitterverse! Last week saw the end of April showers and the beginning of May flowers. (Or so hope our waterlogged friends in New York.) On the marketing scene, social media outlets continued to evolve, the value of personal fitness trackers was […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
The Webby Awards, a creation of the International Academy of Digital Arts and Sciences, recognize the very best of the web. There are 100+ award categories, which results in a rather long list of winners. In the interest of your time, we pulled together a short, variety-packed list of […]
