Atlanta’s creative agencies and design leaders are on to something big. You might have heard of Hotlanta or the Big Peach. But these nicknames don’t capture the true nature of Atlanta. In this hub of the Southeast, business, creative, and technology collide amidst urban revitalization, an enviable food scene, and […]
Claire Wallace
117 posts
There is no recipe for going viral. But the man behind one of YouTube’s most viral videos is sharing some of his tactics with us. Remember when this inspiring piece about Arthur’s transformation showed up on your Facebook feed? Arthur Boorman’s powerful story was shared over and over. Nick Jonas […]
Stay ahead of these digital marketing pitfalls. Guest writer Natalie Dell O’Brien is a marketing strategist based in Silicon Valley. She blogs about digital marketing and career development at www.NatalieDellObrien.com. A former elite athlete, she is also an 2012 Olympic Bronze Medalist in rowing and corporate motivational speaker. Take it […]
68% of shoppers abandon their e-commerce shopping carts. Ouch. Shopping cart abandonment accounts for $18 billion in lost revenue every year. That stings the bottom line a bit, doesn’t it? Fortunately, there are simple ways you can gain back some of that lost revenue. This infographic shows eleven e-commerce tactics […]
Faced with marketing challenges? You’re not alone. We asked six senior marketers to share the challenges they’re tackling day-in and day-out. From engaging customers with the right content to managing the client-agency relationship, the fast-paced race to stay ahead of the competition creates tough problems to solve for every company. Can […]
The Ad Club has launched their online Boston agency directory, powered by Agency Spotter, to benefit its membership. This latest collaboration between The Ad Club and Agency Spotter makes it easy for association members and others across New England to start their agency search right from their local professional network. […]
Hint: Agency Spotter is fast and effective. Finding the best marketing agency or design firm can be a long, complex process. There is a better way. Michele Allum, Manager of Marketing Communications at Elekta Healthcare, shares three ways Agency Spotter made her most recent agency search the best yet. Take […]
Speed and precision: the key ingredients to finding the best marketing agency. And being canine obedience winner. Winners have to act fast and minimize mistakes. That’s as true for canine competitors as it is for businesses searching for the best marketing agency possible. Fortunately for you, Agency Spotter’s search tool helps brands […]
Get more from your partnerships. Too many client-agency partnerships are crushed on the rocks because of miscommunication and mismatched expectations. You invested time in finding your creative agency; don’t let your effort turn into a sunk cost. Steve Denker, of strategy agency TopRight Partners, shares six tips you can use […]
The digital landscape of the South is packed with innovators and creators. Get to know them. Atlanta’s digital best and brightest come together every year for the Atlanta Interactive Marketing Association‘s Awards. So naturally the Buckhead Theater was bubbling with excitement last night. Seven of those best and brightest left the […]
