Finding an agency to fit all of your needs can be difficult. For your average marketing campaign, you do not need a thousand-person agency. When it comes to finding the perfect marketing agency for your brand, bigger may not always be better. In the marketing world, that is not always the […]
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With more than 3.1 billion active users around the world, social media marketing has become one of the most effective ways to connect with followers, promote a brand, boost sales and increase traffic. Many businesses attempt to run social media campaigns without formal training, without purpose and without determining their […]
Podcasting was previously known as “audio blogging” and goes back to the 80’s and 90’s. Around 2004, as the U.S. shifted to broadband internet and adopted portable MP3 players, “audio blogging” became “podcasting” and started to catch on. However, it wasn’t until 2014, with the adoption of iTunes and the […]
Chances are you’ve done plenty of research in selecting your martech tool set. There are so many tools to choose from (over 6,800 on the latest Marketing Technology Supergraphic) that it is understandably overwhelming. But, have you thought about how your marketing agencies should be supporting or aligning with your […]
Why Does Every Brand Need a CRM Agency? We all know by now that most advertising is ignored. Brands know that establishing long-lasting relationships with customers is critical to building sustainable success. In today’s fragmented landscape, relationships with customers are often diluted into price point driven, one-click transactions where brands […]
President of the New Jersey health and wellness marketing agency Trajectory, Eric Brody outlines how to gain the most insight from your first meeting with a potential healthcare marketing partner. You’ve just begun your new position as CMO at an organization that was heavily recruiting you for the past two […]
The call for advertising transparency continues to grow louder. But has anything changed? Who is championing new practices? A Recap of The Key Issues At Hand In October 2016, the ANA Masters Circle was unveiled as a group designed to empower CMOs and work toward advertising transparency. Since then, brands […]
How do you keep their attention? It’s easy to get caught up in tradition. As humans, we tend to stick to what’s familiar and follow paths we’ve already paved. As marketers, however, playing safe for too long only leads you to a career dead-end. The easiest way to avoid […]
Marketing, they say, is an umbrella term. Does that make the agencies on our latest Top 20 Marketing Agencies Report the umbrella-best? Agency Spotter just dropped the June 2018 Top Marketing Agencies Report, which features the top 20 marketing agencies across marketing strategy, SEO and SEM, experiential marketing, promotions, shopper […]
Just dropped this morning: our Top 20 Atlanta Digital Agencies Report, featuring agencies focused on service areas such as E-commerce, digital strategy, social media, UX, and more. The winning agency on the report this time around is Launch. They are one of the fastest growing experience design agencies in Atlanta […]
