Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
social media marketing
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Get to know 451 Marketing and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s 451 Marketing a dynamic communications agency that helps consumers fall “crazy-in-love” with their clients’ brands. […]
More than just donuts. Last week kicked off with Apple’s Worldwide Developers Conference in California (#WWDC14). By Friday, the trending topics had moved on to sugar-high inducing National Donut Day (#nationaldonutday) and the 70th anniversary of D-Day (#dday70). Catch all those hashtags? And we haven’t even hit the marketing world […]
Here’s to innovation, the star of last night’s MITX What’s Next Awards. The Massachusetts Innovation and Technology Exchange, aka MITX (pronounced MY-Tex), is an organization that celebrates the intersecting greatness of New England’s tech, creative and marketing communities. And no celebration is complete without awards. The What’s Next Awards highlight […]
Armed with the Hootsuite app, we joined the 1,000+ digital marketers who converged in Atlanta this week. And Digital Summit Atlanta was a blast. The pace was whirlwind, the presentations packed with information and the DJs spectacular. Despite losing keynote speakers The Woz and David Pogue to last-minute flight delays, we left […]
The results are in from our very precise, scientific analysis of #marketing on Twitter last week! Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep […]
There’s a hashtag for everything. Looking for marketing advice? Tips for Mother’s Day gifts? Deep, opinionated dives into the NFL Draft? Twitter has you covered. For your benefit, we pulled out some of last week’s best advice-packed tweets, a few examples of brands like Ford and Old Spice piggy-backing on […]
Welcome back to your weekly marketing update from the Twitterverse! Last week saw the end of April showers and the beginning of May flowers. (Or so hope our waterlogged friends in New York.) On the marketing scene, social media outlets continued to evolve, the value of personal fitness trackers was […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
The Webby Awards, a creation of the International Academy of Digital Arts and Sciences, recognize the very best of the web. There are 100+ award categories, which results in a rather long list of winners. In the interest of your time, we pulled together a short, variety-packed list of […]
