The Ad Club’s Big Orange Couch showcases New England’s marketing excellence. Agency Spotter spent some time on those orange cushions during our Boston spotlight. Check out our co-founder Joseph Raccuglia’s chat with The Ad Club’s president Kathy Kiely! How did Agency Spotter come to be? Joseph and fellow co-founder Brian Regienczuk had […]
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Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
The Ad Club, Boston’s 100-year old start-up. In addition to a vibrant history and a devoted community of sports fans, Bostonians can also brag about The Ad Club. Established in 1913, the club’s membership includes 28,000 New England professionals in marketing, branding, and advertising. The club brings this community together […]
Let’s hear it for Boston and it’s marketers. Agency Spotter is spotlighting Boston’s marketing scene with the help of our friends at The Ad Club. After investigating the marketing scenes in Minneapolis and San Francisco, the Agency Spotter team looked eastward. Boston was the logical choice for our next spotlight. After all, […]
Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. Let’s find your next UX design agency together. Think of all the places your customers interact with your product, either digitally or in real life—a lot, right? Everything from e-commerce sites to the retail checkout process […]
The results are in from our very precise, scientific analysis of #marketing on Twitter last week! Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep […]
There’s a hashtag for everything. Looking for marketing advice? Tips for Mother’s Day gifts? Deep, opinionated dives into the NFL Draft? Twitter has you covered. For your benefit, we pulled out some of last week’s best advice-packed tweets, a few examples of brands like Ford and Old Spice piggy-backing on […]
Welcome back to your weekly marketing update from the Twitterverse! Last week saw the end of April showers and the beginning of May flowers. (Or so hope our waterlogged friends in New York.) On the marketing scene, social media outlets continued to evolve, the value of personal fitness trackers was […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
The Webby Awards, a creation of the International Academy of Digital Arts and Sciences, recognize the very best of the web. There are 100+ award categories, which results in a rather long list of winners. In the interest of your time, we pulled together a short, variety-packed list of […]
