After a year hiatus, the CMO Breakfast was relaunched. This morning, award-winning photographer, Steve Thornton, discussed how brands can better capture their story through photography. He delivered a compelling presentation to a very diverse audition which included leaders from both brands and agencies. The Power Of Imagery During the CMO […]
Leadership + Insights
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In an extremely saturated industry, quick-service restaurants rely on their marketing department to stand out amongst the competition. Agency Spotter has garnered a list of influential quick-service marketing leaders who are impacting your favorite restaurants. We found leaders who aren’t afraid to take risks and push the creative boundaries. As […]
Chief Marketing Officers, Chief Brand Officers, Head of Marketing, Chief Customer Officer…Agency Spotter has garnered a list of Twitter’s 30 most influential marketers. These men and women are some of the most innovative, creative, and technology-savvy business leaders on and off Twitter. We found leaders who are revolutionizing their industry […]
When it comes to social media marketing Facebook, Twitter, and Instagram are often viewed at the primary platforms. However, there are many other platforms that are underrated and not being fully utilized. One of these underrated social networks is Pinterest. It is a very brand-friendly site, and should always be […]
AI provides futuristic shopping experience We’re in a day and age where shopping is easier than it has ever been. Online or in-store, artificial Intelligence (AI) is rapidly changing the way people shop and ushering in the future of shopping. Improved Customer Interactions Those days of spending hours on the phone with […]
In the hustle and bustle of New York City, these women have gone to great lengths to find success in the marketing world. Our list of New York’s 30 most influential women marketers contains business leaders who inspire us and continue to shape the world of marketing. For the women […]
Launching campaigns to participate in celebration marketing, that is marketing around events like Women’s History Month or International Women’s Day, is extremely common and builds brand loyalty. Now, brands often use these celebrations as a way to become even more involved with the community. By doing social good, companies associate […]
Searches for women-owned agencies up 74% It has been remarked that 2018 was the “year of the woman” as all across the world there were great strides made in the women’s movement ranging from business to politics. As of 2018, the number of women-owned businesses in the U.S. has surpassed […]
Brand marketers today have more options for engaging leads and turning them into customers now than ever before. Of course, not every option is created equal. At the moment, one of the absolute best available is social commerce. 3 Things To Understand About Social Commerce Despite its reputation, you may […]
Agency Spotter’s 2019 Marketing Trends Report brings data to life from more than 320,000 marketing professionals across 160 countries. The fifth annual marketing report covers a lot of ground including demand trends for 41 marketing services and highlights 5 marketing trends that will shape the years ahead. This report is built […]
