Is your organization being asked to reassess and possibly reduce marketing spend? With decisive action, Brand Marketers can be strategic about how they allocate and protect their marketing budget while optimizing their return on investment. Introduction In times of economic uncertainty, it is the perfect time to make sure your […]
marketing strategy
12 posts
Strategy is a word that is commonly misused within the marketing industry. We hear it time and time again when it’s thrown around to describe the process of building a campaign or a project, but without any real forethought that ties to bigger business and marketing goals. That is not […]
Marketing, they say, is an umbrella term. Does that make the agencies on our latest Top 20 Marketing Agencies Report the umbrella-best? Agency Spotter just dropped the June 2018 Top Marketing Agencies Report, which features the top 20 marketing agencies across marketing strategy, SEO and SEM, experiential marketing, promotions, shopper […]
Los Angeles has been called the Creative Capital of the World, boasting some of the top designers, creatives and marketing minds in every industry. Many top brands and companies want to work with LA agencies because the creative landscape is so unique and different than any other city in America. Let’s take a look […]
Top agency projects from brands big and small like Sony and Subway to Danzeisen Dairy. The monthly Agency Spotter projects series is a great way to discover awesome projects and see the agencies behind the work. Projects showcase what each agency is great at, the type of services they provide, […]
This months coverage of the top agency projects, we are featuring a wide variety of work from animation and advertising to packaging design + more. Previous agency work is a big determining factor when marketers are searching for a new agency. It is a fast and easy way to gauge the type […]
Founded by Jon J Vogel, Garrett Gillin and Edward Reybitz back in 2013, 215 Marketing features an ambitious and young team of brand builders, digital dreamers and marketing mavericks that are raising the bar on what should be expected from a digital marketing firm. With over 20,000 cups of coffee consumed since […]
TopRight Partners helps businesses strategically move to the top right corner of the market. Atlanta marketing agency TopRight Partners has the experienced team you’ve been searching for. They’ve successfully helped clients across multiple industries, from healthcare to retail, with not only marketing, but also change management, public relations, and ideation. […]
The secret to being a better CMO is that there is no secret. Regardless of whether you’ve hit the C-suite or are climbing the rungs, these videos from McKinsey on Marketing & Sales can help you be a better marketer in less than six minutes. The role of the CMO […]
Get to know Breakaway and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Breakaway Innovation Group (aka BIG) a unique combination of strategic consultancy, creative agency, and venture capital firm. […]
